Founded in 2008 and based in Los Angeles, True North International is a consulting firm specializing in business strategy, brand development, and licensing advisory for consumer products companies. We work with owners, CEOs, investors, and leadership teams to connect market opportunity, brand, product, distribution, operations, and economics into an executable growth plan.
SERVICES
01
Business Strategy
Market intelligence and opportunity assessment
Corporate and growth strategy
Business model development
Strategic planning
International market entry
Sales and channel strategy
Operating model
Business planning and unit economics
Capital strategy and investor readiness
Strategic partnerships and acquisition strategy
02
Brand Development
Brand strategy and positioning
Consumer and customer strategy
Competitive differentiation
Product strategy
Go-to-market strategy
Pricing and value proposition
Marketing strategy
Digital and e-commerce strategy
Retail and distribution development
Brand expansion and revitalization
03
Licensing Advisory
Licensing strategy
Brand and category extension
Licensor and licensee representation
Licensee and partner identification
Partner due diligence
Territory strategy and international licensing
Deal structure, economics and royalty strategy
Licensing operations and royalty compliance
Portfolio management
HOW WE WORK
From assessment to results
01 Assess — Market, brand, channels and economics, examined with your team. You get: Written findings.
02 Decide — The strategy and the numbers behind it. You get: A plan leadership can approve.
03 Build — Brand, products, partners, licensing agreements and the operating plan. You get: The assets and agreements.
04 Launch — Implementation alongside your team. You get: Results in market.
05 Review — Measure, adjust, choose the next move. You get: A quarterly scorecard.
Ways to engage
Strategic Assessment — Fixed scope, fixed fee, four to six weeks. A clear read on where the business stands and what to do first. The best place to start.
Project Engagement — One defined outcome — a launch, a licensing program, a market entry, an investor-ready plan — with agreed deliverables and timing.
Ongoing Advisory — A senior strategist on your leadership team, monthly. Includes executive advisory and fractional strategic leadership.
CONTACT
Start a conversation
Start with a 30-minute conversation about where your business is and where it needs to go.
949.244.9991 · Mark@TrueNorthInternational.com
