BUSINESS STRATEGY | BRAND DEVELOPMENT | LICENSING ADVISORY
Find your True North
Brand Longevity and Brand Recovery Are the Result of Best Brand Practices
True North International helps consumer products companies accelerate growth, strengthen brands, and enter new markets — led by an executive who has sat in the chair, owned the P&L, and delivered the results.
Three practices
WHY TRUE NORTH
Executive experience, not just consulting experience
Licensing from the licensee's side.
Mark ran Nike Swim and Tommy Hilfiger Swim at VF Corporation — he knows what makes a licensing deal work for both parties.
Fortune 500 discipline, owner-level attention.
You work with Mark directly, not a junior team.
HOW WE WORK
From assessment to results
01 Assess
Where the business really stands.
02 Decide
The strategy and the numbers behind it.
03 Build
Brand, products, partners and deals.
04 Launch
Implementation alongside your team.
05 Review
Measure, adjust, decide the next move.
Ways to engage
ABOUT
Mark G. Anderson
Managing Director & Founder
More than three decades across Procter & Gamble, Reebok, Fila, Nike, Tommy Hilfiger, and VF Corporation — Fortune 500 operating leadership combined with entrepreneurial consulting since founding True North International in 2008.
The strongest businesses are built when strategy, execution, leadership, and brand direction all point toward the same objective.
CONTACT
Start a conversation
Start with a 30-minute conversation about where your business is and where it needs to go.
949.244.9991